Project Outline for Marketing Management Business Idea: We will be launching a Clothing Rental which will deliver unlimited outfits straight to the customer’s door. Clothes can be rented, via a mobile app, from a wide variety of choices, for a day or two and once returned, we will arrange for the dry-cleaning re-packaging. This idea seems especially relevant in todays’ world where the participation of people (especially youngsters) have increased in various live shows, music festivals, red carpet events and other social parties. That coupled with the culture of posting pictures on social media, drives a great demand for non-repetitive high-end designer clothes. We would be targeting to cater to this demand by providing an affordable solution right at their doorsteps. Subtopics and Ownership: S. No Sub-Topic Ownership 1 Introduction Nupur 2 Product / Service Smrita 3 Marketing Environment analysis Sanchit 4 Market Analysis Smrita 5 Understanding of consumer behavior Nupur 6
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- Summer '16
- naveen rathi