Wal-Mart

Wal-Mart - – Offering more brands • Apple • Dell •...

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Jane Roy-Bachman—9/17
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Agenda Quick Facts Walmart of the Past Walmart of the Future Example Private Brands Re-Launch Questions
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Quick Facts Founded in Arkansas in 1962 by Sam  Walton Largest company in the world by revenue:  $387.69 billion in 2007 Over 200 MM people shop here each  week Has nearly 4000 stores in US alone Employs over 2.1 MM people Is the price leader in its industry
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Walmart of the Past Merchandising/operations driven company Focus on price first Targeting one consumer Low to middle class moms Old tagline “Always Low Price.  Always.”  Old name hyphenated: WAL-MART
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Walmart of the Future Going green Targeting 7 separate consumer types New tagline: “Save Money. Live Better.” Goal to be seen as “Steward of Your Family’s  Financial Resources” Becoming not only a price leader but a quality  leader as well
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Unformatted text preview: – Offering more brands • Apple • Dell • Samsung • Marketing driven—current advertising to sales ¼ that of Target Private Brands at Walmart • Athletic Works • Faded Glory • Kid Connection • Life • Metro 7 • No Boundaries • Puritan • Simply Basic • Get It Together • HomeTrends • Mainstays • Canopy • Color Place • Equate • EverStart • ilo • Kid Connection • Ol' Roy • Ozark Trail • ReliOn • Spring Valley • Special Kitty • SuperTech • White Cloud Private Brand Re-Launch • Brand: Great Value – Over 3,000 products – Most extensively developed brand • Goal to be perceived as higher quality • How? – Completely repackaging – Creating “tiers” – Better presentation on the shelf – Advertising/marketing campaigns to increase recognition—(previously no advertising) Questions?...
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This document was uploaded on 10/07/2008.

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Wal-Mart - – Offering more brands • Apple • Dell •...

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