Summary.docx - Chapter (1): Marketing is an organization...

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Chapter (1):Marketing is an organization function and a set of processes used to implement the philosophy.---------------Four competing philosophies influence an organization’s marketing processes.Production, Sales, Market & SocietalProduction:What can we make or do best?Sales:How can we sell more aggressively?Market:What do customers want and need?Societal: What do customers want and need, and how can we benefit society?
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Term
Summer
Professor
Dr. Zulfukara
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