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Unformatted text preview: What are we watching TV on? • TV as a Business o As a commercial enterprise – its main purpose is to advertise and sell products to viewers. • Television as a Profession o Television as a craft o Guilds and labor unions o Professional convergence • TV and the Public Interest o Balanced coverage o Diversity of programming o Intended to serve the public good (TV’s original & main purpose) • TV as a Cultural Forum o Millions of people will have things in common and to talk about when they all see the same thing on TV • TV as Ideology o How does it replicate and define social structures? Power? o How does it define identity? • TV as a Political Forum • TV as Entertainment...
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This note was uploaded on 10/09/2008 for the course CTCS 191 taught by Professor Holt during the Spring '06 term at USC.
- Spring '06