Lect Notes Wk 05

Lect Notes Wk 05 - Week 5 Lecture Notes Reception Fan...

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2/13/08 Week 5 Lecture Notes Reception: Fan Culture What is the difference: Ratings vs. Share? Example: We have a sample of 1,000 households. 600 of those households have their TV on. o HUT (Houses Using TV) is 60%. 300 of those households have their TV on the same one program Rating – is the percentage of all TV sets in the market tuned to a given program (300/1,000 = the rating is 30) Share – (aka market share ) is the percentage of just the TV sets in use (turned on) at a given time tuned to a program (300/600 = the share is 50) o The avg # of viewers watching a station or a show in a typical minute, based on Nielsen Monitoring of thousands of households Nielsen Media Research People Meter – (est. 1987) is an electronic box that connects to your TV and you tell it who you are (log on as mom, dad, brother…) and it records what u watch and analyzes tuning and demographic data. o Feb, Nov, May are sweeps months, so then Nielsen doesn’t collect just from meters, they use diaries that households turn in which says who in their house watched what, when. When Nielsen intro’d his first metering device, avg American household had one TV set and received 3 network telecasts.
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