Lect Notes Wk 07

Lect Notes Wk 07 - 2/27/08 Week 7 Lecture Notes Gender...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
2/27/08 Week 7 Lecture Notes Gender vs. Sex Biology vs. Culture Gender is culturally specific Gender is a negotiation Programs are centrally involved in the social and cultural discourse of the moment Women, Television and Consumer Culture How audiences understand television programs How TV defines femininity and female desire o While TV attempts to attract female shoppers, its definition of femininity works to exclude many women in the population TV is about an ideal, rather than a reality History 1950s TV: Focus on the Family Televisions place w/in the home o Suburbanization o Domesticity “Leave it to Beaver” Television naturalized women’s roles o Clear gender roles o Leisure/private vs. work/public Reality Most women (up to 35 y/o) were working Dual income families. **in the 1950s, society urged women to stop working and go back into the home so men coming back from WWII could get their jobs, so television modeled this ideal to persuade families to
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 4

Lect Notes Wk 07 - 2/27/08 Week 7 Lecture Notes Gender...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online