UNIVERSITY OF MARYLAND UNIVERSITY COLLEGE
GRADUATE SCHOOL OF BUSINESS ADMINISTRATION
PERSONAL BRANDING-LINKEDIN PROFILE
(DRAFT
)
You now know your assignment, so here’s how you get started.
For background information, read
Professional Use of Social Media and LinkedIn
on the Using
LinkedIn resource page.
Are you seeking to advance in your current field? Are you changing fields? Where are you right now
in your career? Where do you want to be? Will you be seeking a new position in your field or will you
need to seek opportunities for getting experience in a new field? What are your goals and
objectives? What particular positions do you want, and what is your time frame for obtaining them?
For example, you might ask yourself “Why am I pursuing a graduate degree?”
Next, answer the question: What’s the market like in the industry or field in which you’d like to apply
your degree? Is the demand for employees increasing, decreasing, or remaining steady? Does the
geographic region play a role? Does specialization within the field matter? Use the UMUC library to
