HTM 406.pdf - KENYATTA UNIVERSITY DIGITAL SCHOOL OF OPEN...

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Health Economics and Policy
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Chapter 1 / Exercise 01
Health Economics and Policy
Henderson
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1 KENYATTA UNIVERSITY DIGITAL SCHOOL OF OPEN AND DISTANCE LEARNING in collaboration with SCHOOL OF HOSPITALITY & TOURISM MANAGEMENT HTM 406: STRATEGIC MANAGEMENT IN HOSPITALITY AND TOURISM WRITTEN BY: DR MARY MUTUNGI EDITED BY: ALBERT KARIUKI
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Health Economics and Policy
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Chapter 1 / Exercise 01
Health Economics and Policy
Henderson
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2 Copyright © Kenyatta University, 2014 All Rights Reserved Published By: KENYATTA UNIVERSITY PRESS
3 INTRODUCTION The Strategic Management Course focuses on identifying and understanding the sources of superior firm performance. This course introduces theoretical concepts and frameworks useful for analyzing the external and internal environment of the firm, and guiding the formulation and execution of different types of strategies. Strategic issues are examined from the perspective of a chief executive or general manager, focusing on how he / she can formulate effective strategies and develop the necessary resources and capabilities to achieve sustainable competitive advantage in a global and volatile competitive environment OBJECTIVES By the end of this course you should be able to: Understand concepts in Strategic Management Explain the schools of thought and historical Development of Strategic Management Understand the strategic planning process Describe the process of strategy implementation, evaluation and control Understand the managerial process of crafting and executing strategy Craft strategy to fit specific industry and company situations Explain the relationship between strategy and corporate social responsibility
4 TABLE OF CONTENTS LECTURE TOPIC PAGE LECTURE 1 INTRODUCTION TO STRATEGIC MANAGEMENT 5 LECTURE 2 THE STRATEGIC PLANNING PROCESS/FRAMEWORK 13 LECTURE 3 STRATEGY FORMULATION 37 LECTURE 4 STRATEGY IMPLEMENTATION AND CHANGE; EVALUATION AND CONTROL 62 LECTURE 5 MANAGERIAL PROCESS OF CRAFTING AND EXECUTING STRATEGY 69 LECTURE 6 STRATEGY TO FIT SPECIFIC INDUSTRY AND COMPANY SITUATIONS 82 LECTURE 7 STRATEGIC MANAGEMENT AND CORPORATE SOCIAL RESPONSIBILITY 90 APPENDIX 1 GLOSSARY OF TERMS 96 APPENDIX 2 REFERENCES 103