chapter 6 - Gina Balhorn Chapter 6 Advertising Notes Other...

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Gina Balhorn Chapter 6 Advertising Notes Other Media Who Do We Know? 1. A nationally advertised brand is usually a better buy than a generic brand. 2. I went fishing at least once in the past year 3. I am a homebody 4. Communism is the greatest peril in the world today 5. The government should exercise more control over what is shown on television 6. Information from advertising helps me make better buying decisions 7. I like to pay cash for everything I buy 8. The working world is no place for a woman 9. I am interested in spices and seasonings 10. The father should be the boss in the house 11. You have to use disinfectants to get things really clean. Percent of consumers agreeing: Men Women Only married U.S. men and women participated in this survey Consumers were asked whether they agreed or disagreed with each statement. For each statement, please estimate what percent of married American men and women agreed with each statement in 1986. Write a number between 0% to 100% to indicate the percentage agreement.
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QuickTime and a TIFF (LZW) decompressor are needed to see this picture. Advertising Research
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This note was uploaded on 03/18/2008 for the course ADV 205 taught by Professor Bukovac during the Spring '08 term at Michigan State University.

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chapter 6 - Gina Balhorn Chapter 6 Advertising Notes Other...

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