coke ppt

coke ppt - On August 20, 2003 Sanjiv Gupta, President/CEO...

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On August 20, 2003 Sanjiv Gupta, President/CEO of Coca-Cola India, sat in his office contemplating the events of the last two weeks and debating his next move. Sales had dropped by 30-40% in only two weeks Many leading retailers and college campuses across the country had stopped selling Coca-Cola
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Outsourcing occurs to India because. . 1) a stable democracy 2) they speak English for the most part 3) they are very educated 4) they will work cheap ($3-5000 a year)
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Coca-Cola and Pepsi make up more than 90% of the carbonated drink markets in India. Selling more than 500 million bottles every year. India is considered to be Coke’s fastest growing market
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August 5, 2003: The Center for Science and Environment (CSE), an activist group in India issues press release stating: "12 major cold drink brands (many are Coke brands) sold in and around Delhi contain a deadly cocktail of pesticide residues "
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In reaction to this report, the Indian government banned Coke and Pepsi products in Parliament. State governments launched independent investigations of soft drink samples. The Coca-Cola Bottling Company (Coke) stock dips on the New York Stock Exchange
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Water supply (depleted)
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This document was uploaded on 10/09/2008.

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coke ppt - On August 20, 2003 Sanjiv Gupta, President/CEO...

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