Case for written analysis

Case for written analysis - Executive Summary A proposal...

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
Executive Summary A proposal has been put forth by a wholesale customer to West Lake Home Furnishing Ltd. to reduce the retail price of Signature line of decorative lamps for a prominent shelf space and more than quintuple unit sales. The company is intending to stay at the top of the business and is eager to grow. After analysing the increase in profit, growth of sales, market penetration, effect of reduced price on other businesses and the rapport with the wholesaler, it has been decided to accept the offer. Large and promised order for a year is the justification for accepting the reduced price in the offer. 1
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Table of Contents Content Page No. Situation Analysis……………………………………………………………………………………………………… ………… 5 Problem Statement…………………………………………………………………………………………………… ………… 5 Statement of Options…………………………………………………………………………………………………………. . 5 Criteria for Evaluation…………………………………………………………………………………………………… ……. 6 2
Background image of page 2
Evaluation of Options…………………………………………………………………………………………………………. . 6 Recommendations…………………………………………………………………………………………… …………………. 8 Action Plan…………………………………………………………………………………………………… ……………. 8 Exhibit 1 (Summary of current sales). ............................................................................ 9 Exhibit 2 (Sales data comparison for the wholesale customer). .................................... 9 Situation Analysis West Lake Home Furnishings Ltd., manufacturer of table lamps, floor lamps and light fixtures, has
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

Page1 / 8

Case for written analysis - Executive Summary A proposal...

This preview shows document pages 1 - 4. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online