Terra Cog GPS Case

Terra Cog GPS Case - Executive Summary: To tackle the...

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Executive Summary: To tackle the competitive challenge by BirdsI of Posthaste in the GPS market by introducing satellite imagery, TerraCog has to introduce / upgrade its product to one with video streaming without much impact on the pricing. As the market is competitive and as we are late entrants, we have to device a specific strategy which can address both the issues. It has been decided to proeed with the launch of Aerial by 2008 holiday season at an introductory offer price of $ 425 for the fully featured version. In the meanwhile our design department should work on designing two more models , one basic model and the other with some added features, pricing of which should be around $390 to $400 and $430 to $440 respectively 1
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Table of Contents Content Page No. Situation Analysis……………………………………………………………………………………………… ………………… 5 Problem Statement…………………………………………………………………………………………… ………………… 5 Statement of Options………………………………………………………………………………………………… ………. . 6 Criteria for Evaluation…………………………………………………………………………………………… ……………. 6 Evaluation of Options………………………………………………………………………………………………… ………. . 6 2
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Recommendations………………………………………………………………………………… ……………………………. 7
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Terra Cog GPS Case - Executive Summary: To tackle the...

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