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Modrej Strategy 3 Tier

Modrej Strategy 3 Tier - MODREJ FURNITURE SOLUTIONS LTD...

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MODREJ FURNITURE SOLUTIONS LTD. “Affordable Solutions for Better  Living” STRATEGIES TO STAY AHEAD OF COMPETITION MAANAGER - STRATEGIC WING
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CURRENT STATUS Third largest manufacturer of designer furniture in India (PWC Research Report – May 2008) Annual Turnover of 820 Crores (FY – 2007-’08) Export business to the volume of 300 Crores (FY – 2007-’08) Expansion of manufacturing base to an extend of 40% STRATEGIC MEET - MODREJ GROUP OF COMPANIES - JUNE 2008
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STRATEGIES TO PAVE THE WAY AHEAD Strategic Lean Integrated Manufacturing (SLIM) Segmented and Targeted marketing Timely Innovation in Product Range STRATEGIC MEET - MODREJ GROUP OF COMPANIES - JUNE 2008
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STRATEGIC LEAN INTEGRATED MANUFACTURING (SLIM) Sourcing of cheaper raw materials from China & Malasia Use of processed rubber wood as raw material Improved supply chain management to save on logistics STRATEGIC MEET - MODREJ GROUP OF COMPANIES - JUNE 2008
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SEGMENTED & TARGETED MARKETING Segmentation of the consumers to Premier consumers, Potential consumers etc to have a
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