This preview shows pages 1–2. Sign up to view the full content.
This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: measured the brain activity in the parts of their brains that were actively engaging in the activity and people had different activations in their brains based on whether they were conforming to the group or not. 4. The authors found that there was evidence of people conforming with their peers and there was a connection to the part of the brain that controlled emotion. This proved that there was an emotional aspect to their decision making so therefore the subjects were more concerned with conforming and saving themselves from embarrassment rather than getting the right answer. 5. The study was conducted to find out how big the roles of pride and embarrassment play in decision making and the importance people place on being part of a group rather than singled out....
View Full Document
This note was uploaded on 10/12/2008 for the course COMM 88 taught by Professor Jansma during the Spring '08 term at UCSB.
- Spring '08