COM 107 wk3

COM 107 wk3 - Business model for media cannot keep up In...

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COM 107: Week 3 cont’d 10/09/2008 15:05:00 12-:30-1:30 Herg Friday Rob Meyer 2-3 The Herg Thurs.  Mike Tirico Problem with Ratings? Technology has outpaced system, DVR, iphones media audience wildly fragmented across choices Exposure doesn’t equal attention which doesn’t equal behavior Therefore, advertisers seeking greater ROI (Return on Investment)
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Unformatted text preview: Business model for media cannot keep up In advertising, creative used to be king, but now placement and engagement is key Product placement Under the radar marketing Social science internet-offers better fit between placement of content and audience receptive to message 10/09/2008 15:05:00 10/09/2008 15:05:00...
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COM 107 wk3 - Business model for media cannot keep up In...

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