Com week 4

Com week 4 - Com week 4 14:58:00 ← Ownership-why all the...

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Unformatted text preview: Com week 4 15/09/2008 14:58:00 ← Ownership-why all the fuss? ← ← “Freedom of the press is for the man who owns one- A.J. Liebling ← ← before 1996, many restrictions on media-especially broadcast-ownership ← ← purpose of ownership restrictions: • to ensure a diversity of voice in the marketplace of ideas; encourage localism and competition ← Communications act of 1934 • Airwaves are a scarce, public resource • PICAN-“public interest, convenience and necessity” ← Monopoly vs. Oligopoly • Anti-trust laws designed to prevent former, not latter ← ← telecommunications act of 1996: ← removed limits on radio • no limit on number of total stations • can own up to 8 in one market ← removed limits on # of TV stations • stations can reach no more than 35% of nation’s TV homes (now set at 40%) ← ← why?-synergy • using all media properties to cross-promote ← ← another reason for buying spree? •...
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Com week 4 - Com week 4 14:58:00 ← Ownership-why all the...

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