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Unformatted text preview: Com week 4 15/09/2008 14:58:00 Ownership-why all the fuss? Freedom of the press is for the man who owns one- A.J. Liebling before 1996, many restrictions on media-especially broadcast-ownership purpose of ownership restrictions: to ensure a diversity of voice in the marketplace of ideas; encourage localism and competition Communications act of 1934 Airwaves are a scarce, public resource PICAN-public interest, convenience and necessity Monopoly vs. Oligopoly Anti-trust laws designed to prevent former, not latter telecommunications act of 1996: removed limits on radio no limit on number of total stations can own up to 8 in one market removed limits on # of TV stations stations can reach no more than 35% of nations TV homes (now set at 40%) why?-synergy using all media properties to cross-promote another reason for buying spree?...
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- Spring '08