Com week 5

Com week 5 - Claude Hopkins-reason why advertising or about...

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Com week 5 22/09/2008 15:02:00 Rosser Reeves video-one key attribute that applies to people and repeat it, even  contd. from hard and soft sell Lyndon B Johnson political video (daisy ad) Pull out fear and linking them, doesn’t explain it directly but gives us images that  we can make the connections advertising represents the intersection of culture and commerce it influences how we see our world and ourselves… How do you get engaged? Diamond is forever campaign… Prevent people from selling their diamonds, maintain supply and demand www.adiamondisforever.com advertising is about getting audiences familiar with how your brand is different…
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Unformatted text preview: Claude Hopkins-reason why advertising or about seeing your world in relation to the produce: Reconceptualizing or inventing problems: Lydia Pinkhams V.C.; Listerine selling the image and not the product: Nike advertising can influence how society sees itself cokes hey kid ad-1980 or use societys fears to change how we think about a product apples 1984 ad thus we see ourselves partly through what we consume: labels on the outside status bags ford pickup vs. lexus SUV downside to the branded world: 22/09/2008 15:02:00 22/09/2008 15:02:00...
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This note was uploaded on 10/12/2008 for the course COM 107 taught by Professor Chock during the Spring '08 term at Syracuse.

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Com week 5 - Claude Hopkins-reason why advertising or about...

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