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Unformatted text preview: COM 107: Culture and communication 03/09/2008 15:13:00 ← Culture- the sum of our shared and contested meanings and experiences ← ← communication- contributes to shared meaning and experience by distributing the texts from which we construct meaning ← ← thus our media can both reflect and/or construct “culture” by the meanings and images they contribute to our shared understanding ← ← Television-still our dominant storyteller ← • 99% of US households have tv (~112m) • 86% of TV HH have cable or satellite o can access up to 565 channels • 66% of TV HH have 3 or more sets • 54% of kids have TV in bedroom • avg. American watches 4 hrs/day o tv on in house for about 7 hrs/day o avg. college student: watches less than 2 hrs/day • key determinant of how much you watch? Free time ← ← why use media?...
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- Spring '08
- Demography, Television network, TV HH, hrs/day key determinant