Strategic Communications

Strategic - Strategic Communications-PR 14:48:00 What is your perception of PR Def:public relations is a management function that serves to

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Strategic Communications-PR 01/10/2008 14:48:00 What is your perception of PR Def:public relations is a  management function  that serves to establish and  maintain lines of communication between an organization and its publics PR is top-down and bottom-up Management->PR practitioners publics PR Practitioners Management A “public”-people who share a common relationship with your organization Who are SU’s publics o Alum, students, prospective students, faculty Pr goes under many names Su has an office of University Communications Corp. communications Public affairs Consumer affairs Corp. relations University Communications Public info There are different names but essentially do the same thing so an image is better  so its not a stereotype spin doctor type PR is different from… Marketing: focuses on product. PR on org.’s image
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This note was uploaded on 10/12/2008 for the course COM 107 taught by Professor Chock during the Spring '08 term at Syracuse.

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Strategic - Strategic Communications-PR 14:48:00 What is your perception of PR Def:public relations is a management function that serves to

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