chapter 4 - Chapter 4 Ethical and Social Responsibility in...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Chapter 4 Ethical and Social Responsibility in Marketing Ethics: moral principles and values that govern the actions and decisions of an individual or group 1. Ethical/Legal Framework in Marketing: a. Laws: societys values and standards that are enforceable in courts 2. Current Perceptions of Ethical Behavior: a. Increased pressure on businesspeople to make decisions in a society characterized by diverse value systems b. Growing tendency for business decisions to be judged publicly by groups with different values/interests c. Publics expectations of ethical business behavior has increased d. Ethical business conduct may have declined Understanding Ethical Marketing Behavior 1. Societal Culture and Norms: culture dictates what is morally right, and moral standards are relative to particular societies; societal values affect legal and ethical relationships 2. Business Culture and Industry Practices: comprise the effective rules of the game, the boundaries between competitive and unethical behavior, and the codes of conduct in business dealings a. Ethics of Exchange: used to be caveat emptor (let the buyer beware) until Kennedy made the Consumer Bill of Rights in 1962. It allows the consumer the rights to: i. Safety: federal safety standards, recalls and replacements ii. Be informed: obligation in enclose complete and accurate information iii. Choose: no slotting allowances and limiting number of products...
View Full Document

This note was uploaded on 10/10/2008 for the course AEM 2400 taught by Professor Mclaughlin,e. during the Fall '07 term at Cornell University (Engineering School).

Page1 / 3

chapter 4 - Chapter 4 Ethical and Social Responsibility in...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online