Discussion Board 1
What is Competitive Intelligence?
Managers are expected to make informed decisions on a variety of issues concerning
their company. For them to do so, they must have an informed understanding of their
competitors. To have this, they must further comprehend the term competitive intelligence.
Competitive intelligence “
refers to the systematic and continuous process of gathering,
analyzing, and managing external information about the organization’s competitors that can
affect the organization’s plans, decisions, and operations” (Lawrence & Weber, 2017, pg.31).
The more a company studies competitive intelligence the more probable they are to have
a competitive advantage over their competition both in the short, and long term. Competitive
intelligence encompasses a variety of areas such as research and development, marketing
techniques, and even business strategies. By better analyzing and understanding their
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- Public Relations, Business Ethics, Ethics, Competitive intelligence, Fischer, Public Affairs Function
