Friendship%20Bridge-Leeds%20mktg%20project - Friendship...

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Marketing Project Proposal August 13, 2008 Project Overview Friendship Bridge is in the process of refining its marketing plan. Before we begin to develop new messages and collateral, it is important that we obtain a complete and accurate picture of our target audiences. We are also interested in the messages similar organizations are delivering to their target audiences and the methods/media that they are using to disseminate these messages. Project Detail Researching a variety of audiences and organizations, students will create a report with complete profiles of key audiences and specific and actionable recommendations for Friendship Bridge related to marketing to these key audiences and preserving brand identity with chapter groups/circles. I. RESEARCH ON TARGET AUDIENCES: Audiences of primary concern are our core donor base, prospective donors (this could include a number of groups that might not share characteristics with our current donor base,
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This note was uploaded on 10/12/2008 for the course BADM 4820 taught by Professor Sockell,do during the Fall '08 term at Colorado.

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