Handout 11_Festinger & Cognitive Dissonance0

Handout 11_Festinger & Cognitive Dissonance0 - Handout...

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Handout 11   Dissonance:       A. Identified by Leon Festinger, cognitive dissonance is:  B. Humans have a basic need to avoid dissonance and maintain consistency. C. The tension of dissonance motivates the person to change: D. The more important the issue and the greater the discrepancy: II. Three hypotheses: Ways to reduce dissonance between attitudes and actions. A. Hypothesis #1: Selective exposure prevents dissonance. 1. Selective Exposure =  2. Selective exposure works only when we anticipate hearing ideas that may oppose our  beliefs.  Dieter   Frey   concluded   that   selective   exposure   exists   only   when  information is known to be a threat. 3. Warm personal relationships are the best environment for considering discrepant views. B. Hypothesis #2: Postdecision dissonance creates a need for reassurance.
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This note was uploaded on 10/12/2008 for the course COM 245 taught by Professor Norton during the Spring '08 term at Washington State University .

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Handout 11_Festinger & Cognitive Dissonance0 - Handout...

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