Handout 15_Giles and Communication Accomodation

Handout 15_Giles and Communication Accomodation -...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Handout 15 Giles and Communication Accommodation   1. Developed by Howard Giles, Communication Accommodation Theory (CAT) states  that:  a. Also includes intergenerational communication, i.e., across different age  groups. 2. Communication Accommodation Strategies a. 2 types of accommodation: i.Convergence      – ii.Divergence      –  1. Maintenance (Underaccommodation)      2. Overaccommodation      3.     a. Social Identity Theory – b. Initial Orientation –       This depends on: i. ii. iii. iv.
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
v. 4. Recipient Interpretations – Convergence vs. Divergence     a. The typical approach to CAT assumes that convergence is good and  divergence is negative. However, this is not always true and depends on the 
Background image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: recipient’s situation/ cultural context. Attribution theory (trying to figure out why people do what they do) contributes toward understanding this. b. CAT is also highly dependant on social power structures. E.g., c. Divergence can also have mixed benefits, e.g., 5. Critiques of CAT a. Tends to be oversimplified and ambiguous in its definition of “accommodation” – the term sometimes refers to any convergence, and other times specifically to convergence (remember semantic uncertainty?) b. Difficult to experimentally test the theory as a whole. Researchers often work with subsets of the theory, or “mini-theories”...
View Full Document

This note was uploaded on 10/12/2008 for the course COM 245 taught by Professor Norton during the Spring '08 term at Washington State University .

Page1 / 2

Handout 15_Giles and Communication Accomodation -...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online