Assignment Unit 4.docx - Goals I learnt that Goals are used...

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Goals I learnt that Goals are used to measure the success of the Web site or campaign and are crucial to maintaining focus within online activities. The site went further by saying that goal of a Web site or campaign may depend on the type of industry, but usually it will be an action that results in revenue for the company. The goal of a Web site is also intrinsically linked to the action that you want visitors to perform. For example, on online shopping Web site, the ultimate goal is that visitors to the site make an order on the Website. Events, From the reading material on page fifteen, I learnt that "Events can be seen as steps toward a goal and are usually an action performed by a visitor. Also it is a recorded action that has a specific time assigned to it by the browser or the server. Example of Events on the same web site will see a visitor to perform a search for available goods and features for products selected. Key performance indicators (KPI)
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