Assignment Unit 4.docx

Assignment Unit 4.docx - Goals I learnt that Goals are used...

Info icon This preview shows pages 1–2. Sign up to view the full content.

Goals I learnt that Goals are used to measure the success of the Web site or campaign and are crucial to maintaining focus within online activities. The site went further by saying that goal of a Web site or campaign may depend on the type of industry, but usually it will be an action that results in revenue for the company. The goal of a Web site is also intrinsically linked to the action that you want visitors to perform. For example, on online shopping Web site, the ultimate goal is that visitors to the site make an order on the Website. Events, From the reading material on page fifteen, I learnt that "Events can be seen as steps toward a goal and are usually an action performed by a visitor. Also it is a recorded action that has a specific time assigned to it by the browser or the server. Example of Events on the same web site will see a visitor to perform a search for available goods and features for products selected. Key performance indicators (KPI)
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern