ecommerce WA wk1 (1).docx - Inbound marketing case study...

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Inbound marketing case study: Airbnb.com Since the inception of the internet, it has never been so easy to stay connected. We have become accustomed to be able to find almost any information instantly at our fingertips as well as express our opinions and ideas on just about anything. Consequently, this major change has challenged the traditional view of doing business, and with it, the way we develop our marketing strategies. In this essay, we will look at a particular case of how inbound marketing has revolutionized the business of Airbnb. Airbnb was only born in 2008, but in its short life was able to grow at an impressive rate by applying innovation and creativity to the way it does business. There is no doubt that this business would utilize inbound marketing to attract potential clients. From the moment we step into their website (url: ) we can see how a neat and easy to use design helps the future traveler enter the information needed to start planning his/her next adventure. What we find above the fold is extremely important. In other words, if a website features confusing information in its homepage, the newly arrived visitor will be put off and walk away. In their website, call to action tabs such as: where, when and
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