Marketing&Operations

Marketing&Operations - Dr. David Y Choi Draft...

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Entrepreneurship Marketing Plan Operations Plan Draft © Dr. David Y Choi
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© Professor David Y Choi Business Plan “Strategy” – broadly defined Addresses the questions that readers will have based on market   assessment  and product description Some of the content will for some of you go into the Marketing section Some will go into the Operations section Some will have a separate Strategy section Some have a Key Success Factor section which discusses Strategy Will lead to Milestone Schedule/Items
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© Professor David Y Choi Marketing Plan (1) Core Questions What does your environmental assessment tell you need to do? Which segment will you target? Which will you approach in your first 6  months? Later? What are its features and benefits?  What can’t you or won’t you offer  now versus later? How will you position/brand your product? What Prices will you charge – Pricing Strategy? How will you deliver to customers – Distribution Strategy? How will you Promote your product? Will you need a major 
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This note was uploaded on 10/13/2008 for the course ENTR 498 taught by Professor Choi during the Spring '08 term at Loyola Marymount.

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Marketing&Operations - Dr. David Y Choi Draft...

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