{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

Marketing&Operations - Dr David Y Choi Draft...

Info icon This preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
Entrepreneurship Marketing Plan Operations Plan Draft ©  Dr. David Y Choi
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
©  Professor David Y Choi Business Plan “Strategy” – broadly defined Addresses the questions that readers will have based on market   assessment  and product description Some of the content will for some of you go into the Marketing section Some will go into the Operations section Some will have a separate Strategy section Some have a Key Success Factor section which discusses Strategy Will lead to Milestone Schedule/Items
Image of page 2
©  Professor David Y Choi Marketing Plan (1) Core Questions What does your environmental assessment tell you need to do? Which segment will you target? Which will you approach in your first 6  months? What Products & Services will you offer – Product Strategy? Now versus  Later? What are its features and benefits?  What can’t you or won’t you offer  now versus later? How will you position/brand your product? What Prices will you charge – Pricing Strategy? How will you deliver to customers – Distribution Strategy?
Image of page 3

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern