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Advanced Diploma of BusinessBSBMGT617 Develop and implement abusiness planAssessment 2Teacher : MAHBUBURStudent: MUN HO KHOO ID : 1282
Business PlanFAST TRACK COURIERTitlePageExecutive Summary21.0 – Introduction1.1 – Background on Fast Track Couriers332.0 – Company Structure2.1 – Facilities and Equipments453.0 – Marketing Activity44.0 – Business Operations4.1 – Strategy to Expand Business455.0 – Financial Information and Forecasts56.0 – Risk Analysis67.0 - Conclusion121
Executive SummaryFast Track Couriers is a courier company operating in NewSouth Wales for the last 15 years. The company basicallydelivers medium to large size packages across metropolitanSydney. Following are the main points and summary of this plan.Strategic plan goals – Grow and increase business profitsover the next 3 years by expanding delivery routes toinclude regional NSWOperational plan goals – commence deliveries to regionalNSW within 12 months and increase sales by 40% in thenext 3 yearsVision – maintain strengths and core values throughexpansion processFast Track Couriers primarily targets small to medium-sized business which make up 80% of their customer baseThe company will propose strategies to expand thebusiness to the regional NSW without risking its currentfinancial stability or reputation, since potential clients hadbeen lost due to its inability to deliver in regional officesProposed strategy – remove the need for two drivers pertruck by installing an automatic lift gate to avoid heavylifting and purchase 10 new trucks2
Introduction Fast Track Couriers has a good status in the marketplace forreliability and value for money and developed a solid reputationover the past 12 years. This has been reflected in its growthand profit margins. The company limits its delivery by itsgeographic location, which is only within Sydney’s metropolitanarea. Hence, the company is looking to move forward bydelivering to regional areas in NSW, even though sales andprofits have increased by 5% each year. Fast Track Couriers hasan admirable 87% retention rate for existing customers. Background on Fast Track CouriersThe owners of Fast Track Couriers are not risk takers and theyare aware that the company’s ongoing success is the result of asmall, experienced team as well as their maintenance inpersonal ties with clients. Their services are reputable for beingreliable and low cost. The vision of the company is to retainthese strengths in their expansion of business.The strategic and operational plans were developed as a resultof external market research, indicating a shortage of deliveryorganisations providing services to regional NSW towns. FastTrack Couriers were looking for their next growth opportunityand saw that this was an ideal opportunity to be seized upon.