MGF2351 Lecture 3 - Culture in International Business 3 slides.pdf

MGF2351 Lecture 3 - Culture in International Business 3 slides.pdf

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1 MGF 2351 Week 3 International Business Differences in Culture Objectives 1) Define culture 2) Examine the relationship between culture, society, and the nation-state 3) Explore the benefits of cross-cultural literacy 4) Analyse how generalisations, stereotypes, and ethnocentrism results in cultural misconceptions 5) Investigate how social structure, religion, language, and education influence culture 6) Discuss the future of culture What is culture? A system of values and norms that are shared among a group of people and that when taken together constitute a design for living Values > Abstract ideas about what a group believes to be good, right, and desirable (e.g. individual freedom, marriage etc.) Norms > The social rules and guidelines that prescribe appropriate behavior in particular situations Folkways: routine conventions of everyday life (e.g. punctuality) Mores: norms that are seen as central to the functioning of a society and to its social life (e.g. alcohol consumption) A group of people who share a common set of values and norms are referred to as a society
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2 Culture, society and the nation-state The relationship between a society and a nation state is not strictly one-to-one Canada: Anglo, French and Native American Australia: Indigenous, Anglo-European, Italian, Greek etc. A country does not necessarily equate with a culture Monocultural societies (Korea, Japan) Multicultural societies (UK, Australia, US, India) Nation-states are political creations Can contain one or more cultures (e.g. Africa, USSR) A culture can embrace several nations Western, Asian, African, Middle-Eastern culture Culture and the Workplace Hofstede’s five Dimensions of National Culture Power Distance (high or low) > Sweden vs Mexico Uncertainty avoidance (high or low) > Denmark vs France Individualism vs Collectivism > US vs Indonesia Masculinity vs Femininity > Japan vs Sweden Long-term orientation vs Short-term orientation > Canada vs India Cross-cultural literacy An understanding of how cultural differences between and within nations can affect the way in which business is practiced Essentially requires the firm to have multiculturalism practised through embracing diversity within There are dangers in being ill-informed about a country and its culture (risk) A relationship may exist between culture and the costs of doing business in a country or region
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3 Benefits of cross-cultural literacy Helps you understand a foreign culture Acquire certain personal attributes Personality traits, personal skills Reconcile cultural differences and gain compatibility Can be difficult due to : Cultural stereotypes and generalisations
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