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Unformatted text preview: CHAPTER 4 CHARACTERISTICS OF GOOD RESEARCH AND REPORT WRITING o Clarity and Conciseness Report must clearly communicate the project’s methodology, findings, implications and recommendations in a way that is immediately understandable by the report’s target audience Clarity: permits the audience to focus on what has been discovered and the implications of these discoveries Conciseness: in reporting saves the audience time and energy • Eliminate unnecessary words • Use common words and simple phrasing • Minimize the use of technical jargon • Avoid run-on sentences • Use active versus passive voice o Completeness Provides details at a sufficient depth and understandability o Correctness Three aspects: • Information content • Grammar • Spelling o Coherence Smooth transitions between thoughts Related pieces of info are grouped and presented together Topics are logically arranged and follow intuitively A clear, explicit statement of the findings serves as the basis for direct conclusions, implications, and recommendations PREPARING AND USING TABLES AND CHARTS Numeric Tables • Table identified by number • Descriptive title at top • Columns clearly labeled • Number of respondents in each group is shown • Numbers rounded to reasonable level • Decimal points are aligned • Columns add to the appropriate total Bar Charts Pie Charts Line Charts • Don’t use multiple line graphs o Using tables and charts effectively Make sure the table/chart is an improvement over the narrative, if not its probably not necessary Keep tables/graphs simple Be consistent with charts/graphs for same material type Use tables and charts to present data, narrative to interpret the data THE WRITTEN RESEARCH REPORT o Reports contain: Title page Table of contents Executive summary • Study background and purpose: why the study was done and how the information is to be used • Methodology: how the info was collected • Main findings: what was learned • Conclusions (with any appropriate limitations) and recommendations: a summary of learning and a point of view regarding what should be done now that the research is complete Background Description of methodology Findings Conclusions and limitations Recommendations and next steps Appendices o ORAL RESEARCH REPORT CHAPTER 5: SECONDARY RESEARCH Secondary Research O SECONDARY INFORMATION VS SECONDARY SOURCES Primary and Secondary Information: refers to the organization initially responsible for the research and the circumstances under which the research was initially conducted • Secondary research: info that has been collected and analyzed by others, usually for a different purpose that the researchers current, specific informational need o Example: the US Census is primary research, but secondary information when used by other parties • Primary research : research collected to specifically satisfy the individual’s...
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This note was uploaded on 10/13/2008 for the course JOURN 4952 taught by Professor Wise during the Fall '08 term at Missouri (Mizzou).
- Fall '08