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fast food nation - Jennifer Warren Fast Food Nation Reading...

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Jennifer Warren  Fast Food Nation Reading Chapter 5 1. In your own words, describe how Idaho potatoes evolved to become the  biggest source for French Fries (make sure you discuss Simplot’s role in this).   Idaho’s environment and climate are perfect for growing Russet Burbank  potatoes.  Simplot was a driven man that seemed to have real talent when it  came to business.  It seems that any field he had chosen would have been a  successful one, and Simplot decided on potatoes.  After noticing that another  company was buying his onions and dehydrating them, he did the same.  He sold  the dehydrated onions to the U.S. Army.  His plant became the largest  dehydrating plant in the world.  Simplot hired a team of scientists to develop the  frozen French fry.  In 1953, he began selling frozen French fries.  McDonalds  began selling Simplot’s frozen French fries when Richard and Mac McDonald  realized they would make a lot more money if they no longer bought potatoes  from hundreds of different companies and did not have to hire workers to prepare  the potatoes.  The cheaper French fries became the most popular item on the  menu, and Simplot the greatest supplier.  As consumers bought more and more  French fries, more and more potatoes were grown in Idaho.  Idaho’s production  of potatoes soon surpassed all other states.   2. In the 1990s, consumer demand made McDonald’s change their cooking oil 
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