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Unformatted text preview: their families. And alongside Allstate’s “Are you in good hands?” comment, they also have a common theme of making a statement such as “Rewarding safe drivers, that’s Allstate’s stand,” once again making a definitive statement about their policies and commitments. Allstate’s goal for using these methods of advertising are to persuade the consumer to choose their company for car insurance based on the fact that not only is their coverage better, but it also makes the consumer question if competitors are truly capable of taking care of their insurance needs. The commercial’s compelling and dramatic images combined with the strong appearance of Dennis Haysbert give the consumer a sense of security and trust. The commercial invokes a sense a trustworthiness in the company and the service it provides helping Allstate bring in customers searching for “good hands”. Reference Page Allstate Insurance Commercial Media Now , Straubahr and LaRose, 2008 Thomson Wadswoth...
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- Fall '07