Award: 1000 points Which of the following is a reason for...

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10. Award: 10.00 points Which of the following is a reason for the sluggish sales of hybrid vehicles? Reduced energy standards by hybrid vehicles Lack of perceived value by consumers Technology is too fast-paced. Minimal competition in the hybrid market Replacement by electric vehicles The initial value proposition of hybrid vehicles was better fuel economy. Given the ability of gas- powered vehicles to minimize this fuel economy gap, consumers are having trouble seeing the true value of a hybrid purchase. As discussed in the case, consumers don't see the value of paying as much as $6,000 extra when other substitutes are highly comparable.
References Multiple Choice Learning Objective: 02-05 How forces in the competitive environment can affect profitability, and how a firm can improve its competitive position by increasing its power vis-à-vis these forces. Learning Objective: 02-06 How the Internet and digitally based capabilities are affecting the five competitive forces and industry profitability.

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