J342 notes2

J342 notes2 - J342 notes RBB - Golf Category leader Intro...

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J342 notes  12/09/2007 20:34:00 RBB - Golf Category leader Intro power plight clubs $11mm budgets   Media objectives (book exhibit 2.1)  Know this example for midterm! Tools to engage the different kinds of media golf example leading competitors media use competitive edge leading competitors timing of delivery media flow chart what else makes a good plan? Think about target Business  
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basic measurement basic currency  o how many people read/watch/ listen/click etc and what I should pay for  them please write down what you read/watch/listen to o accuracy concerns technology possibilities basics CPM o Cost per 1000 o How many consume (chart) o Buy 1000 impressions (one ad) o actual vs potential  o show rating vs commercial rating o circulation vs read o homes vs ratings rating o simply the percentage of a total audience that a medium/vehicle  reaches 
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J342 notes2 - J342 notes RBB - Golf Category leader Intro...

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