J342 notes2 - J342 notes RBB Golf Category leader Intro...

Info icon This preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
J342 notes  12/09/2007 20:34:00 RBB - Golf Category leader Intro power plight clubs $11mm budgets   Media objectives (book exhibit 2.1)  Know this example for midterm! Tools to engage the different kinds of media golf example leading competitors media use competitive edge leading competitors timing of delivery media flow chart what else makes a good plan? Think about target Business  
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
basic measurement basic currency  o how many people read/watch/ listen/click etc and what I should pay for  them please write down what you read/watch/listen to o accuracy concerns technology possibilities basics CPM o Cost per 1000 o How many consume (chart) o Buy 1000 impressions (one ad) o actual vs potential  o show rating vs commercial rating o circulation vs read o homes vs ratings rating o simply the percentage of a total audience that a medium/vehicle  reaches  Lost is watched by 12% of 18-49year olds, therefore gets a 12  rating
Image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern