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Unformatted text preview: Cold War Culture, 1947 -60s I. The Consumer Republic I I. The Red Scare I I I.Retreat from Radical Criticism IV. Women and Gender Ideology in Post-WWII America I. Through the 1950s into the 1960s the impoverished still lied in the millions but their presence still remains hidden. “Remember America, there are still poor people living here.” By 1956, 11 years after the end of the world, per capita income was very high. By the end of 1950s the nation was close to full employment. Some sot claimed that the fundamental problem of capitalism had been solved. The tremendous economic boom from the 1945s had many roots. First, high birth rate fueled job creation. Also, high participation in union memberships (raises wages in the industry as a whole), more Americans had purchasing power that fueled the economy. American freedom came to be defined as the freedom of choice in the market place. This vision was based on that production meant jobs. Mass consumption creates democracy. GI bill sent veterans to school enabling them to find better jobs. Also gave them opportunities to start small businesses. To work in a car company in 1955, one had to have association with the middle class. The building and purchase of homes was the key indicator of economic prosperity. Here, government played a very important role by lending banks loans and reduced the risks for banks and enable banks to provide low interest loans. This also gave rise to the credit cards industry, many people went into debt. The middle class grew exponentially during the period after World War I I periods. But some people were completely forgotten. For example, African American soldiers did not benefit from the GI bill. These government policies and bank benefits were administered in very discriminatory way. Women were also discriminated against. Nonetheless, American leaders and Americans in general increasingly identified with America with ability to purchase. I t is reasonable because this is a group that survived through the great depression....
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This note was uploaded on 10/14/2008 for the course HIUS 131 taught by Professor Kleiner during the Spring '07 term at UCSD.
- Spring '07