Tips on Sponsorship Marketing and Media Engagement Created...

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Tips on Sponsorship, Marketing and Media Engagement Created: 2011
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Marketing & Sponsorship Key things to remember: Always maintain a strong brand through consistency and high quality delivery Promote your product at every opportunity Communication verbal, electronic, media Consistency with all messages Portray a professional image Planning all events are an opportunity to market your brand and attract sponsors Networking at every opportunity Sponsorship Sponsorship provides the opportunity for support this can come in two key ways through a cash or contra partnership. A sponsor’s key objective is to promote their product or service to your audience. What do I have to offer? You have the product which is your sport (for attracting people/participants) and audience (for attracting sponsors and formal affiliations). Branding Uniform, signage, equipment, promotional material, programs Communication Express a key message through website/newsletters/social media Key Target Market Females Ages 5+ Support Encourage your membership base to use their product i.e. local gym, etc How to identify a sponsor? 1. Think of links between your organisation and local business’ services and products. Would your organisation be able to support and promote their business? i.e. local restaurant to hold team gatherings at, coffee supplier to sell through your canteen, signage/billboard company to 2. Determine whether you are seeking a sponsorship or a donation 3. Determine how the partnership will benefit everyone involved *Use any existing relationships to their full potential i.e. internal human resources or referrals **Be aware of new opportunities and don’t be afraid to be creative in what you provide Once you start to identify these key items, you can look further to creating a sponsorship proposal. Likewise if you are approached by an organisation, you will need to prepare written documentation which will clearly communicate the expectations from each party and expected mutual gains.
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Creating a Sponsorship Proposal Key Points Group together with other people who will be involved in managing the sponsorship agreement and create a proposal discuss what will be involved for all parties and think about any concessions you would be willing to make and additional ideas which can value-add to their business if they are reluctant to take on the sponsorship agreement. Ensure your group is on the same page and are wanting the same things Create a plan as to how you would manage the sponsorship and who would be responsible for doing so Make a clear outline about how you will pitch this to your prospective sponsor (using a template or basic headings) Organise a meeting with the potential sponsor to discuss the proposal Get it in writing Proposal Inclusions The following headings should be used as a basis for your sponsorship proposal. Be concise and avoid complicated words, whilst clearly stating the purpose and ongoing management required in this agreement. This can be a written document and supported by a slideshow presentation.
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