EVENT PLANNING MARKETING PR OFFICE OF STUDENT ORGANIZATIONS...

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EVENT PLANNING, MARKETING, & PR
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OFFICE OF STUDENT ORGANIZATIONS & GOVERNANCE Staff • Courtney Salters, Director • Lori Murphy, Program Coordinator • Whitney Ezell, Program Coordinator • Clay McCullough, Graduate Student Staff • Lauren Marve, Graduate Student Staff Office Locations • Courtney, Sarratt 207 • Lori, Sarratt 315 • Whitney, Sarratt 339 • Clay, Sarratt 333 • Lauren, Sarratt 333
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Event Planning
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EVENT PLANNING Assumptions: • Created organization • Established online assets • Formed leadership team Guiding questions for events: • Does it align with our mission and add value? • Who is our target population? Will they attend? • What is the purpose? • What are the resources available? • How will we reach our goal?
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Vision Budget Details Budget Leading up to the Event Execute After the Event
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Vision • Mission of your organization • Purpose of the event • Develop a theme for the event Budget • What is your budget? • What can you allocate? • How many people, realistically, will attend? • Create a template for budget Details • Name, Date, Time, Location • Check for conflicts • Book your space | EMS • Register your event in Anchor Link • Create a timeline • Co-sponsorship
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Budget • Do the logistics fit into your budget? • Do you need to reevaluate? • Example budget available Leading up to the event • Vendors | Internal Campus Suppliers • Assign responsibilities •
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