J342 notes3

J342 notes3 - J342 notes 17/10/2007 20:32:00 ← Outdoor...

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Unformatted text preview: J342 notes 17/10/2007 20:32:00 ← Outdoor advertising ← Billboards, chalk art, etc ← Americans are out of the home • Americans travel an average if 300 plus mies in a vehicle per week • Since 1999, Americans drive collectively 10.5 bill more miles per year and spend an average of 2 plus more hours stuck in traffic per week • Those with a heavy vehicle milage and long commutes are more difficult to reach with local tv and print • Outdoor influences consumers traveling through the ocurse of their daily lives both day and night • Outdoor stimulates decisions near their point of purchase • Outdoor advertising is a great way to reach a mass audience at a low price (CPM) • Outdoor programs can be tailored for a broad program or for more niche and targeted programs • No idea is a bad idea • OOH is cost efficient o Ooh is extremely cost effective • Advantages of OOH advertising o Broad reach at low price o Rapidly geerates high levels of potential reach and high frequency o Geographic flexibility o Can provide last hit before consumer purchase decision...
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This note was uploaded on 11/04/2007 for the course JOUR 342 taught by Professor Aquistapace during the Fall '07 term at USC.

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J342 notes3 - J342 notes 17/10/2007 20:32:00 ← Outdoor...

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