J342 notes3 - J342 notes Outdoor advertising Billboards...

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J342 notes 17/10/2007 20:32:00 Outdoor advertising Billboards, chalk art, etc Americans are out of the home Americans travel an average if 300 plus mies in a vehicle per week Since 1999, Americans drive collectively 10.5 bill more miles per year and  spend an average of 2 plus more hours stuck in traffic per week Those with a heavy vehicle milage and long commutes are more difficult to  reach with local tv and print Outdoor influences consumers traveling through the ocurse of their daily lives  both day and night Outdoor stimulates decisions near their point of purchase Outdoor advertising is a great way to reach a mass audience at a low price  (CPM) Outdoor programs can be tailored for a broad program or for more niche and  targeted programs No idea is a bad idea OOH is cost efficient o Ooh is extremely cost effective Advantages of OOH advertising o Broad reach at low price o Rapidly geerates high levels of potential reach and high frequency o Geographic flexibility o
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