BUAD 302

BUAD 302 - BUAD 302: Communication Strategy in Business...

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BUAD 302: Communication Strategy in Business Date: 8/2008 To: BUAD 302 Students From: Dr. Robyn Walker Re: Syllabus for BUAD 302 Instructor Information Course name: BUAD 302 Communication Strategy in Business Faculty name: Dr. Robyn Walker Office: Acct 215F Mailbox: Acct 400 Email address: rcwalker@marshall.usc.edu Office hours: Mondays and Wednesdays 2 p.m. to 4 p.m. and by appointment No matter what your career goals, the levels of success you reach will depend on your ability to communicate.  Will  you become a powerful CEO, investment banker, consultant, entrepreneur, marketing or management director,  financial executive, or any other type of business leader?  The women and men at the top of quality organizations are  skillful communicators.  Almost without exception, successful business professionals are recognized for their ability  to write well, to speak dynamically, and to cultivate business relationships through strong interpersonal  communication skills.  This course is designed to help you develop or polish those skills and to help you identify the  areas you should continue to improve as you pursue your professional career. Course Description BUAD 302 is an experientially based course that focuses on developing communication effectiveness with an  organizational context. You will be more successful in your classes, your career, and, for that matter, your life if you  focus your energies on developing your communication skills.  Consider this course as another valuable step in the  ongoing process of becoming an effective communicator. Goal and Learning Objectives 1
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The overall goal of  Communication Strategy in Business —BUAD 302—is to help you improve your ability to  communicate successfully in the business world.  This class will thus focus on learning the theory of business  communication strategy as well as putting that theory into practice.  Business Communication Strategy— -- Theory Demonstrate understanding of the elements of business communication theory and apply this understanding to  communications in a wide range of business contexts. Business Communication Strategy— Application Apply communication theory to develop business communication strategies, including evaluation of purpose,  audience, context, and channel choice.  Demonstrate the ability to analyze, compare and critique these strategies, and  effectively communicate this assessment. By the end of your BUAD 302  experience,  you should  have acquired knowledge and skills in the following areas:  Business Presentations Analyze a communicative situation and develop a strategy to create effective persuasive business  presentations.
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BUAD 302 - BUAD 302: Communication Strategy in Business...

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