MKT 405 notes 1 - MKT 405 Movie Persuaders Reptilian...

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MKT 405 10/09/2007 12:08:00 Movie – Persuaders  Reptilian marketing research o Like a focus group o 3 parts 1 – one hour tell about idea – (through out info) 2 – 45 minutes of “tell me how you would explain this to a 5 year  old from another planet - (through out info) 3 – take out pillows, and make room dark – access 
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Unformatted text preview: subconscious mind – questions about first memory of product, each person writes down their own answers, look at patterns • Fair-use for copyrighted materials for marketing project due wednesday 10/09/2007 12:08:00 ← 10/09/2007 12:08:00 ←...
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  • Summer '07
  • Wilbur
  • Marketing, Unconscious mind, Reptilian marketing research

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