Chapter 4 - MKTG300 Chapter 4: Global vision Fears of trade...

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MKTG300 Chapter 4: Global vision Fears of trade and globalization : job cuts, lower salaries Gains : economic freedom, lower prices, better economic conditions at manufacturing countries, higher purchasing power at home countries, increased exports, increased productivity, promoting democracy. Multinational firms : companies that are heavily engaged in international trade, operating in multiple foreign markets, manufacturing and selling products in multiple markets. Stage 1: operating in one country and selling goods to foreign markets Stage 2: setting up foreign subsidiaries to handle sales in foreign markets Stage 3: building manufacturing/processing facilities in foreign markets Stage 4: virtual office spanning across continents (Active-Semi: headquarters in Silicon Valley, R&D offices in Shanghai and Shenzen, Sales offices in Hongkong and Taiwan): companies setting up offices where they can gain a competitive advantage (low cost, talent pool, capital sources, proximity to clients). Global marketing standardization
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This note was uploaded on 10/15/2008 for the course MKTG 300 taught by Professor Nguyen during the Spring '08 term at CSU Long Beach.

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Chapter 4 - MKTG300 Chapter 4: Global vision Fears of trade...

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