introlecn

introlecn - Eco 188/288: Competitive Strategy and...

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Eco 188/288: Competitive Strategy and Industrial Organization August 25, 2008 Introductory concepts What is industrial organization? It is a field in economics which is concerned with the workings of markets and industries and the ways firms compete with each other. It differs from microeconomics in two ways: It emphasizes the study of firm strategies that are characteristic of market interaction, such as pricing, advertising, R&D. Instead of the extreme cases of monopoly and perfect competition, well focus on the intermediate case of oligopolies Introductory concepts Other concepts well be dealing with are illustrated in the text through the (dated) example of the pharmaceutical firm Glaxo Wellcome. It is a very illustrative case because it involves many issues that this course is concerned with: 1 It is a firm that commands a significant degree of market power . 2 The firm resulted from a merger ....
View Full Document

Page1 / 7

introlecn - Eco 188/288: Competitive Strategy and...

This preview shows document pages 1 - 4. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online