Alisha Russell Hlth339 1702 IP4.docx - Researching and...

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Researching and Reviewing Two Different Orthopedic Physician’s Offices Websites Researching and Reviewing Two Different Orthopedic Physician’s Offices Websites By: Alisha Russell HLTH339-1702A June 6, 2017 1
Researching and Reviewing Two Different Orthopedic Physician’s Offices Websites Looking for a good specialist, such as an orthopedic doctor can be challenging. Sometimes we do research and still cannot find what we are looking for. In, this paper we are presented with a challenge for Steven Jones who hurt himself and is need of a good orthopedic physician. Steven decided to research two physician offices. When Steven started to research he found some good and bad things about both offices just from going on their web pages. The questions that we will review in this paper are what is the positioning strategy for each of these physicians groups? Based on the research that Steven has provided, what are some strengths and weakness of each group office? We will also explain “package pricing” and the advantages and disadvantages of it. Last we will make recommendations for the groups to enhance their web presence. Let’s start first with the type of positioning strategy for each of these physician groups. The first group that Steven researched was for orthopedic physicians in his community and he found a 35-physician office. When Steven first went to the website the first thing he saw was “Your bones knit best with us”. Now that lets you know that they are using the positioning strategy based on competitors. They want you to know that they are the best according to their staff and hoping that the statement will draw you in to research them a little more and choose them. The next group Steven found was a 10-physician group and the website contained the price estimates right away. The positioning strategy they are using is “Pricing”. They are saying look at our prices. They give quality of work with reasonable pricing. They want the patients to know that they will give an estimate on the cost so that their will not be no surprises when they get there. This is a marketing tactic that a lot of offices are starting to use to bring patients in.

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