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Unformatted text preview: A. Customer Relationship Management B. The Value Proposition C. Competitive Advantage 6. SWOT Analysis: S, W, O, T stand for _____________, __________________, ______________, ___________________. 7. The elements of the Marketing Mix are: A. Product, Place, Promotion and Price B. Sales, Price, Advertising and PR C. Value, Cost, Utility, Benefit 8. Define one career path in Marketing mentioned in Chapter 1: 9. Identify and Explain the parts of a Marketing Plan (2 points)- Lecture and Chp 1...
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This note was uploaded on 10/16/2008 for the course MKT 310 taught by Professor Keysor during the Spring '08 term at CSU Channel Islands.
- Spring '08