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Quiz 3 Chapter 5-6 Answers

Quiz 3 Chapter 5-6 Answers - Name QUIZ 3 Chapters 5 and 6 2...

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Unformatted text preview: Name: _ QUIZ 3: Chapters 5 and 6 2 a} Most of the customers for business to business markets are in large metropolitan areas. 3. Which of the following is not a business to business transaction? A. The sale of a new bomber jet Purchasing raw materials for manufacturing (Q Purchase of personal office supplies (is, staples) 4. This business purchase transaction usually uses vendors who have been used' in t for a product: a- Straight Rebuy . Modified Rebuy C. New Task Rebuy 5. @ An extranet allows authorized suppliers customers and other outsiders to ccess a company’s intranet 6.111 chapter 5 what was Daniel Grossman’ s (company Wild 5511111991) marketing ... stale: and how did he fix it? (2 pointsW mat“ {QM = WMLLCK is is?” Mr 91W9g assist/191+ , 49939189999999: Wmaassis 599 999999991: flfit‘l‘lplii‘filtfi aw M9: 1319115 ca ‘ ‘ 91999999 twilis 7‘ "339 car Purchase is atypical exarnple of habitual decision making. 8. In Maslow’s Heirarchy of Needs which “need” is at the top of the pyramid? A Belonging :Grouping together consumers according to their behavioral similarities is a 1 of Psychogmphtcs. - option “‘ . Motivation C. Attitudes 10. is an internal process that interprets cit assigns meaning to stimulus. @330 ...
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