Quiz 6 Chp 11-12 Answers

Quiz 6 Chp 11-12 Answers - Marketing 310 Quiz 6 Chapter 11...

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Marketing 310 Name:___________KEY___ 1. Name 2 possible objectives of Promotion : To increase Awareness of product To encourage Purchase of product To encourage good press regarding product (There are other objectives too) 2. T or F: Public Relations is a broad set of paid communication efforts used to create favorable relationships between a company and its stakeholders. It also involves efforts to gain favorable press through paid advertising. (Not paid) 3. T or F: Sales Promotion uses programs such as contests, coupons or other incentives to encourage product purchase within a specified period . 4. T or F: Advertising is nonpersonal paid communication from an identified sponsor using the mass media. 5. T or F: Personal Selling campaigns may use a well-known celebrity or spokesperson to appeal to a large audience and give personality to the product. One to one selling; salesperson to customer 6. T or F: Direct Marketing
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This note was uploaded on 10/16/2008 for the course MKT 310 taught by Professor Keysor during the Spring '08 term at CSU Channel Islands.

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Quiz 6 Chp 11-12 Answers - Marketing 310 Quiz 6 Chapter 11...

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