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Unformatted text preview: e. What product lifecycle stage is this product in, and what marketing techniques are taking place due to this stage? 2. Select a familiar service institution such as a bank, a restaurant, or a medical office. Develop marketing strategies for creating a “servicescape” that will be a positive influence on a) customers’ purchase decisions, b) their evaluations of service quality, and c) their ultimate satisfaction with the service. Please focus on the special needs when marketing a “service”. (5 points)...
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This note was uploaded on 10/16/2008 for the course MKT 310 taught by Professor Keysor during the Spring '08 term at CSU Channel Islands.
- Spring '08