{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

QuizHomework Chp 9-10 - e What product lifecycle stage is...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Marketing 310 Homework – Chapter 9 &10 Due Tuesday, Oct 7 th beginning of Class Two Essay Questions Length: Single space 1 – 1.5 pages. 1. Chapter 9 - Branding: Choose a cereal box in the grocery store and make an analysis of the branding (5 points) a. Describe the product and brand. What is the parent company that makes the product? b. What is the target market for this brand and how is that communicated? c. What are the brand extensions of the product? Has this product been re- released with any new or improved qualities? d. Describe the positioning of this product (relevance to competition).
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: e. What product lifecycle stage is this product in, and what marketing techniques are taking place due to this stage? 2. Select a familiar service institution such as a bank, a restaurant, or a medical office. Develop marketing strategies for creating a “servicescape” that will be a positive influence on a) customers’ purchase decisions, b) their evaluations of service quality, and c) their ultimate satisfaction with the service. Please focus on the special needs when marketing a “service”. (5 points)...
View Full Document

{[ snackBarMessage ]}