MKT 405notes 4 - MKT 405 The communication process Basic...

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MKT 405 24/09/2007 12:06:00 The communication process Basic model of one to one communication Starts with source/sender of message Take what want to say and encode it through symbols Send message through channel Their experiences effect way the message is coded Red bar of noise – every step of process is effected by some degree of noise  or distraction Source – understand model of comm. o Encoded it through powerpoint in a diagram o Message in channel – classroom is channel o Example of noise – people entering the room late o Response and feedback – look at person to see if interested,  assignments to test understanding Forms of encoding Simpler the message the better the understanding and the less noise can  inhibit the message Three components to nearly every marketing message Intended to affect behavior Need to choose channel to convey message Personal selling  o
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