attribution - AttributionTheory GlobalSpecific...

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Attribution Theory
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Global — Specific Global: “I’m no good.” Specific: “I’m no good at math.” Stable — Unstable Stable: “I’ve always had poor hand-eye coordination.” Unstable: “I just wasn’t paying close enough attention.” Internal — External Internal: “I don’t do really well on multiple choice tests.,” External: “Those questions were incredibly picky.”
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Attributional style and the longevity and productivity of Longevity —% remaining with MetLife after 1 year Top Quartile ASQ 61% Top Half ASQ 54% Bottom Half ASQ 29% Bottom Quartile ASQ 20% Productivity — sales Top quartile outsells bottom quartile by 40% in 1st year (by 57% during 2nd half of 1st year) Top half outsells bottom half by 14% in 1st year (by 25% during 2nd half of 1st year)
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Catastrophizing: Terman’s geniuses (Peterson, 1998) More evidence: Attributional style and death
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Kelley (1972): 2 environments in which we make attributions. 1) Single observation case—strangers, single events, etc. 2) Multiple observation case—friends, repeated events, etc. How do people make causal attributions? Single Observation Case: Have to weigh the power of internal and external factors. Have to be something of an intuitive psychologist.
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The discounting principle: The role of a certain cause is diminished if other plausible causes are available. Why was this book assigned? it’s the best there is for this course Gilovich wants to make $$ (and got Regan to go along with it)
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The discounting principle: The role of a certain cause is diminished if other plausible causes are available. Why was this book assigned? it’s the best there is for this course Gilovich wants to make $$ (and got Regan to go along with it) Cause discounted
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Have you read the new social psych text by Gilovich, Keltner, and Nisbett? It’s fantastic!
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How do people make causal attributions? The Multiple Observation Case (Kelley, 1972): —Have more information than in single-observation case. —Does Skorton really like GKN? 3 important pieces of information : 2) Distinctiveness —Does Skorton say that about all books? Covariation across events/entities . 3) Consistency —Does Skorton always say positive things about GKN? Covariation across time and circumstances . 1) Consensus —Do most people like GKN? Covariation across people .
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The Covariation Principle —the cause of a behavior can be determined by examining how a given cause covaries with an effect. 1) Consensus —Do most people like GKN? 2)
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attribution - AttributionTheory GlobalSpecific...

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