Death - Death Peceived Risk Perceptions of risk: Class Data...

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Death
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Peceived Risk Perceptions of risk: Are you more likely to be killed by lighting or  tornado? Class Data Lightning:  30% (28%)  Tornado:   70% (72%)  Actual:  Lightning kills slightly more.
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Perceived Risk Perceptions of risk: Are you more likely to die in a car accident or from  stomach cancer? Class Data Car accident:  96% (92%)  Stomach Cancer:   4% (8%)  Actual:  Stomach cancer twice as deadly.
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Perceived Risk Perceptions of risk: Are you more likely to die from a shark attack or by  falling airplane parts? Previous Class Data Shark: 50 deaths Airplane Parts:   13 deaths Actual: 30 times more likely to die from falling airplane parts. 
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Biased Assessments of Causes of Death Most overestimated Motor vehicle accs. Tornado Flood All cancer Fire Venomous bite Homicide Most underestimated Diabetes Lightning Stroke Asthma Tuberculosis Emphysema Vaccination
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# of passengers and crew members killed in the  9/11 hijackings = 266 # of extra highway fatalities in the 3 months post 9/11 in the U.S. = 353 Gigerenzer (2004)  Psychological Science
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unknown uncontrollable dreaded potentially catastrophic Emotion-eliciting Determinants of Perceived Risk
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“We are not so sensible of the greatest health as of the least sickness” — Benjamin Franklin
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The Stroop Task Name, as quickly as you can, the color of the ink in which the following words are written. Train Brat Red
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Sadistic Kind Hostile Sincere Mean Talented The Stroop Task, continued Results: Participants (1) take longer to name the colors of the negative words, and (2) remember more of the  negative words later in an incidental memory task.
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0% 10% 20% 30% 40% 50% 60% Control Stigma Control Streptococcus Encephalinus 75-85% of student body exposed due to exposure to crowded settings exposure to infected individuals sharing of eating or drinking materials Stigma Group Streptococcus Encephalinus 75-85% of student body exposed due to exposure to crowded settings exposure to infected individuals sharing of eating or drinking materials unprotected sexual intercourse
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0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5 Control Impossible Action Stigmatiized Action East Exposed to computer virus by control: CNN.com, MSNBC.com, MTV.com, iTunes impossible action: CNN.com, MSNBC.com, MTV.com, iTunes, www.programmingCplus.com stigmatized action: CNN.com, MSNBC.com, MTV.com, iTunes, “various pornography websites”
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The emotions that are aroused in you by the thought of your own death. What you think will happen to
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Death - Death Peceived Risk Perceptions of risk: Class Data...

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